Sometimes a slight tweak in language makes a difference. If that means talking about your weekend, asking about their kids, sharing an emoji, or even sending a recipe to a great dish – whatever it is that shows another layer of your personality – find a way to inject it into your email. I’m just saying you have the opportunity to stand out by getting out of the standard “corporate speak” and embrace a bit of human touch. When I say personality, I’m not saying you have to come across loud and proud. You have a chance with every email you send to stand out a little bit more than your competition by showing personality. So many of these emails sound just like every other “check-in” email, that many people often wonder if every sales pro is using the same template. The other thing about most “check-in” emails that result in no-responses from prospects, leads, and even existing clients, is their cut and paste approach. Inject your own personality into your “check-in” email If you can empower your prospect with value to assist in selling your service internally or better understand what you do. Here are a few simple things that you can do that add value to the life of your prospect:Īll of these things give value to your prospect that can help them learn something new or educate people on their team. This might require a bit of support from your marketing team, but the idea here is to ensure that when you reach out to the prospect that you have value to add to their situation, account, or business. Personalization is great for avoiding the “check-in” circle of death and personalization that comes with value is gold. Add value to your prospects life in the follow-up They recognize the importance of relationships and take the time to nurture them. This is where the best inside sales reps differentiate from the rest. Ask questions about the things they shared with you and demonstrate an interest in not just winning their business but learning about their role, company growth and future success. Talk about their situation and the things that are going on in their life. Or maybe you learned that your prospect was working on a new product launch. This is how you ensure you don’t fall victim to the “just checking in” circle of death: Be hyper-personalized in your follow upsĭid you have a call with your prospect already and learn a few interesting insights about their business? Maybe you learned that they were going to be hosting a customer conference in the coming weeks. There are three very straightforward, yet effective, ways for you to do it. So what can you do to avoid being annoying & blending in? A lot of sales people make this mistake, so by you doing it, you’re going to be viewed by your prospects as being just like every other sales “pro.” That’s not where you want to be. This is the second reason “checking in” with prospects over and over is not advised. There’s a better way! You blend in with everyone else The first check in is likely fair game but the third, fourth, and fifth check-ins can come across as good ol’ fashioned spam. If you’re simply writing them to check-in, you’re most likely annoying them. Especially when you consider the rise of social media tools, like LinkedIn, being used in sales – there’s little doubt in my mind that your prospects are being hit with “check-ins” from all directions. You can be certain that the average office worker with buying power receives similar or MORE correspondence than that each day. You can annoy your prospectĪccording to Lifewire, each day the average office worker receives 121 emails. There’s two potential downsides that can come from sending “check-in” emails over and over. There’s no question that “checking in” can be an effective strategy, but it can quickly go south when all you’re doing, week after week, is checking in with your prospects and leads. So are hundreds and hundreds of other sales people trying to get your prospect's attention. Hey there - I’m just checking in on our last conversation… Hey there - I’m just checking in on whether you saw our proposal… Hey there - I’m just checking to see if you had a chance to review our… Ok.
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